Day 11: Logo & Hashtag development

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After reviewing our hashtag and realising that #expressyourself was taken we needed to refine our idea.

We went through our previous ideas and highlighted our potential names that successfully demonstrated our concept. I experimented with a series of typefaces that could be used to demonstrate our hashtag. I personally found that din was the most effective as it was legible and a small size, something that will be needed during the film.

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We trialled adding a logo to our hashtag, and in this instance it was a pair of pants on top of a letter. This worked rather effectively so therefore we decided to develop the pants idea little further.

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Adding a small amount of type to the pants allowed us to clarify the logo further. Could the pants with the type round them officially be our logo.

 

 

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Does this effectively work?

How can we trial our hashtag on society in order to gain some primary insight.

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