Day 18: Clarifying our concept

Our final idea is to create a campaign that stimulates the public to join. We want people to take photos of themselves wearing boxers over there clothes to show there their to talk.

Our ideal situation is for our ‘fad’ to spread and more people to join in. Not only would this be something funny to do but it would bring society together in order to focus on men mental health. Through our video we want provoke reactions and hopefully capture this on film.

The ASK A FRIEND hashtag is going to be the name of the campaign and the call to action. What previous found the our call to action wasn’t clear. So by having this name people know that the best way they can help is simply Asking a Friend. After reviewing the hashtag online, we found that it hadn’t been used and could be incorporated in our final movie.


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